YG Entertainment plan for Big Bang mini album promotion (110119) [NEWS]


The details of the plan are listed below:

1) 2 Roving Buses – Feb. 18 – March 16

2) Exterior Bus Ads (40 buses) – Feb.17 – March 17

https://herul48.files.wordpress.com/2011/02/ad_02.jpg?w=300
3) Offline promos/Paid advertisements
-Album stores will have album banners on Feb. 25 – date of offline release
-Wall ads in album stores

4) Subway Ads in Line 2,4 of Sadang Station – Feb 21 to March 21

5) Theater Ads:

– CGV Theatre screen ads
– CGV Theatre lobby posters/PDP
-CGV Theatre ads via DLA system (Yongsan, Myeoung-dong, Wangsimni)

6) Sponsors/Advertising partners:


CJ Foodville – Tous Le Jours (bakery)
– Spot promos (Feb. 24 – Mar. 31)
– Target: 1,350 branches nationwide
– Advertised in Tous les Jours website, EDM (electronic direct marketing), POP (point of purchase), etc.

CJ Foodville – Cold Stone (Ice Cream)
– Spot promos (Feb. 24 – Mar. 31)
– Target: 70 branches nationwide
– Advertised in Cold Stone website, EDM (electronic direct marketing), POP (point of purchase), etc.

GS25 (chain of convenience stores)
– Spot promos (Mar. 2 – Mar. 31)
– poster/brochures of Big Bang’s 4th mini album
– Target: all branches nationwide
– GSTV exposure

GS Caltex (oil refinery/gas station)– Crossroads stations – large banners (Mar. 7 – Mar. 13)
– GS Caltex website promo http://www.kixx.com.kr (membership of 600,000 people)
– GS Group website promo http://www.GSnPOINT.com (membership of 10,000,000 people)
– GS Group & GS Caltex membership cards (36 mil members)

Source: YGE Life
credit : bigbangupdtaes

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